> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pocketflows.com/llms.txt
> Use this file to discover all available pages before exploring further.

# UTM Parameters

> Automatically appended tracking parameters for campaign and trigger links

When emails or texts are sent in campaigns or triggers via Pocketflows, all
links in the email are automatically decorated with UTM parameters as part of
click tracking. The UTM params are as follows:

* `pf_customer_id` - the ID of the Pocketflows `Customer`
* `pf_business_id` - the ID of the Pocketflows `Business`
* `pf_campaign_id` or `pf_trigger_id` - the ID of the Pocketflows `Campaign` or
  `Trigger`. Will vary depending on whether it originated from a `Campaign` or
  `Trigger`

## Example

If in your email within a campaign has a link to `https://mywebsite.com` then
when the email arrives in the inbox, the link, upon clicking, will direct to

```
https://mywebsite.com?pf_customer_id=cust_XXXX&pf_business_id=bu_XXXX&pf_campaign_id=cmp_XXXX
```