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When emails or texts are sent in campaigns or triggers via Pocketflows, all links in the email are automatically decorated with UTM parameters as part of click tracking. The UTM params are as follows:
  • pf_customer_id - the ID of the Pocketflows Customer
  • pf_business_id - the ID of the Pocketflows Business
  • pf_campaign_id or pf_trigger_id - the ID of the Pocketflows Campaign or Trigger. Will vary depending on whether it originated from a Campaign or Trigger

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Example

If in your email within a campaign has a link to https://mywebsite.com then when the email arrives in the inbox, the link, upon clicking, will direct to 
https://mywebsite.com?pf_customer_id=cust_XXXX&pf_business_id=bu_XXXX&pf_campaign_id=cmp_XXXX