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When a end-consumer visits a booking flow through an ad, a number of things happen from first landing on the page to final checkout. Pocketflows is involved in many of these steps, which we’ll outline here. For the purposes of this walkthrough, we’ll adopt the persona of an average consumer signing up for a haircut. The business is called “Haircuts for Days” — they host their website at haircutsfordays.com and use the SaaS platform haircut.ai to manage appointment scheduling.

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Consumer Lifecycle

Consumer JourneyWhat Pocketflows Does
1. Consumer searches “haircuts near me” on Google. haircutsfordays.com shows up in the “Sponsored Results” section.
2. Consumer clicks on that result - they are taken to haircutsfordays.com?gclid=XXXX&gad_campaign_id=XXXXPocketflows is loaded as a script on haircutsfordays.com. From this, Pocketflows stores the gclid and gad_campaign_id params as well as generates a unique identifer for the consumer
3. After navigating around on the site, consumer clicks the “Schedule Appointment” button on the site and is taken to app.haircut.ai/haircutsfordays/schedule?gclid=XXXX&gad_campaign_id=XXXX&pai=XXXXThe same Pocketflows script loaded on haircutsfordays.com automatically decorates links to app.haircut.ai with the necessary parameters to continue conversion tracking once the consumer switches websites
4. During checkout on app.haircut.ai, the consumer is prompted to create an account or sign in on the platform.The same Pocketflows script is loaded on app.haircut.ai and after the consumer is signed in, the web page calls .track('identify', { customer_id: 'cust_XXXX' }) with a Pocketflows customer ID (or external ID)
5. Consumer finishes checkout and schedules their appointment.On the server-side of app.haircut.ai, a POST /businesses/:id/track request is made to Pocketflows which notifies us of the purchase and the customer. From there, we are able to stitch together the consumer’s journey and the subsequent ad attribution